Don't Miss Michelob ULTRA's Pitchside Club--the Ultimate NYC Soccer Pop-Up

If you're in New York City during the final week of the FIFA Club World Cup 2025™, there's a good reason to skip the sports bar. Michelob ULTRA is taking over a corner of Midtown and turning it into a six-day celebration of soccer, culture, and community with a Pitchside Club pop-up from July 8 to 13. Part hangout spot, part immersive experience, the space is designed for fans who want to be surrounded by the game even when they're miles from the pitch--and it's free if you RSVP.Hosted at NYC ...